Under the hoodOnboarding gets your data clean enough for Hetu to verify — the same engine running every decision on the platform.See how it decides →

Niti AI / Services

Data onboarding & decision governance

When your data isn't clean enough to subscribe to anything yet, we fix that first.

Niti Services is scoped work to unlock the revenue decision system — Shopify/marketplace cleanup, identity resolution, COGS schema, and named-approver governance. Not general consulting. Broad AI adoption or modernisation belongs on Hetu Deployment.

Two ways we get involved

Both exist to make the platform work, not to replace it.

from $2.5K flat fee

Onboarding & Data Integration

Shopify/Klaviyo/marketplace data cleanup, identity resolution, COGS schema fixes — for accounts too messy to self-serve into the decision queue.

Included free in activation for standard catalogs; billed for complex ones
from $8K setup

Enterprise Governance Rollout

Named-approver workflows and full audit trail, deployed alongside the platform for brands whose legal/finance team needs to sign off on every automated action.

Enterprise D2C groups, Year-2 stretch

Onboarding & Data Integration — what actually happens

Four weeks, same shape as the activation fee it's bundled into.

Week 1

Data audit

Connect Shopify, ad platforms, Klaviyo, marketplaces. Flag missing sources, broken feeds, and COGS gaps before anything is trusted.

Week 2

Identity & COGS

Cross-channel identity resolution for multi-channel brands; COGS schema built and checked against your finance team's numbers, not the platform's.

Week 3

Mapping

Campaign-to-SKU mapping, margin config, stock-feed validation — the plumbing every gate in the decision queue depends on.

Week 4

First tracked decision

The decision queue goes live with your first real, tracked recommendation — the moment activation officially converts to the standard subscription.

Enterprise Governance Rollout — what's delivered

Built for the legal or finance team that has to sign off on autonomy, not just see a dashboard.

Discovery

Map who approves what

Which actions need sign-off today, at what threshold, and by whom — before any workflow is built.

Configuration

Named-approver workflows

Thresholds set per action type; every recommendation above the line routes to a named approver before it executes.

Audit export

Format agreed up front

Tested against a real audit request from your legal or finance team — not assumed to be good enough after the fact.

Go-live

Shadow period first

The workflow runs alongside the existing sign-off process before it's the only one, the same discipline the platform itself uses everywhere else.

Not what you're looking for?

If you want a growth or data team trained on the causal-reasoning discipline underneath this platform — not just the software — that training exists at Hetu Academy's Commerce & Growth Decisioning elective, taught jointly with our team.

FAQ

Services — common questions

When do I need Services instead of self-serve?

When catalogs, COGS, or identity are too messy to trust a decision queue — or when legal/finance requires named approvers before any automated action.

Is onboarding included in the pilot activation fee?

Standard catalogs are included. Complex multi-entity or broken-feed accounts are billed separately (from $2.5K).

Is this the same as Hetu Deployment?

No. Niti Services unlocks this product. Broad stack modernisation is Hetu Deployment.

Explore

Where to go next

Start here

Tell us what's messy. We'll tell you what it takes to fix.

Most onboarding engagements are scoped in one call and bundled into the standard activation fee — this is only a separate line item for genuinely complex catalogs or multi-entity accounts.

Talk to us about onboarding