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Solutions

Niti Lift for the calls that move revenue. Niti Vantage for the ones you can't explain yet.

Start from the problem you have. Both write into the same decision record — priced the same way every time, graded after the fact.

Which one sounds like this week?

“I've got 200 ad sets live and no idea which to touch.”

Niti Lift →Ranks them by real impact, priced against margin.

“A SKU tanked and the room's guessing why.”

Niti Vantage →Walks it back to a verified cause before you reallocate anything.

The cross-channel margin layer

Niti Lift

Scale your true ROAS, not your platform's.

Ranks ad sets by real incremental impact (margin + cross-channel revenue, not platform ROAS) and surfaces the few budget calls that actually move revenue.

  • One customer across every channel. Store and marketplaces resolve to a single identity.
  • Marketplace halo made visible. Meta spend driving Amazon sales is credited before you cut or scale.
  • Priced on margin, not vanity ROAS. Real COGS and discount depth on every recommendation.

On one live account

0.71× on the platform's own report, 2.76× once cross-channel halo was counted.

$1K activation + $2K/mo

45-day outcome guarantee. If nothing confirmed and favourable lands, month two is credited.

CMO / growth
Start a 45-day pilot

The signal-to-cause layer

Niti Vantage

Know why, before you act.

Catches SKU and spend anomalies as they form, then walks each one five whys deep to a root cause verified in platform logs.

  • Continuous anomaly watch. SKU sales, spend, and inventory are monitored together so breaks surface while you can still act.
  • Five whys on every flag. Each anomaly is walked from symptom to root with the full chain shown.
  • Verified against platform logs. Causes are confirmed on evidence, not correlations that only sound right in a meeting.

On one SKU

Revenue down 50%, ad spend already down 81% in the same window — explained before anyone touched the campaign.

$399/mo

Standalone, or bundled with Niti Lift at the pilot rate.

CMO / growth
Add Niti Vantage

Engagements

How engagements start

Every shape below is gated on a confirmed favourable outcome inside the window. Miss it, and the guarantee applies.

D2C · 45-day pilot

$1K + $2K/mo

Decision queue, attribution reconciliation, SKU contribution grading, stock and margin gates — live in 45 days.

Gate: a confirmed favourable outcome within 45 days, or month two is credited.

NBFC · 90-day pilot

$2K + $3.5K/mo

Pipeline bottleneck map, five-whys causal analysis, experiment outcome tracker — followed through 90 days of repayment.

Gate: a confirmed favourable outcome within the 90-day window.

Agency partner

40% off standard

Deploy Niti across client accounts. Present the decision queue and outcome tracking as your own AI capability.

For boutique performance agencies managing multiple D2C accounts.

Enterprise

Custom

Multi-vertical NBFCs, large D2C groups, or anyone needing a dedicated analyst embedded alongside the platform.

Scoped as a pilot on one product line or one lending vertical first.

What each product covers

Both write into the same decision queue and outcome ledger — starting with one is a starting point, not a tool you'll reconcile later.

CapabilityNiti LiftNiti Vantage
One customer record across store + marketplaces✓—
Marketplace halo: spend on one channel, revenue on another✓—
Margin-priced recommendations (real COGS + discount depth)✓—
Daily ranked Scale / Reduce / Kill by expected impact✓—
Outcome grading against projected impact at 7d / 30d✓—
Decision queue with margin & supply gates✓✓
Continuous anomaly detection across SKU, sales, spend, inventory—✓
Five-whys causal chain, verified against platform logs—✓
Confidence labels (Confirmed / High Confidence / Hypothesis)—✓
SKU health graded & trended (Hero / Growth / tier moves)—✓
Full audit trail of every diagnosis—✓

Data too messy to start? The margin audit sorts that first.

The guarantee

If nothing confirmed lands in the window, you don't pay for month two.

Not a satisfaction promise — a measurable one. "Confirmed favourable" means a decision from the queue was applied and the outcome ledger recorded a favourable result inside the pilot window. The ledger is the arbiter, and you can read it.

Pilot window · day 45
Decisions applied14
Confirmed favourable6
Guarantee threshold1
GUARANTEE NOT TRIGGERED — threshold cleared on day 19
Illustrative pilot record.

Pricing questions

Not sure where to start?

Bring one month of spend. We'll show you what it actually did.

The fastest way to see the decision queue on your own numbers.