About us
Building the decision system that revenue teams never had.
Today, revenue decisions live in Slack threads, spreadsheets, and half-remembered meetings. Context gets lost, mistakes repeat, and learnings disappear. We are building a system of record that captures every decision, its estimated impact, and its measured outcome — from budget allocation to collections calls — so teams know what to do next, and whether the last call actually worked.
Our Vision
A world where revenue decisions aren't guesswork — every recommendation carries an estimated impact, a margin constraint, and a measured outcome, so teams learn from every call they make.
The future we see
Teams spend to generate revenue on data they don't fully trust, with no record of how the last bet turned out. Every platform claims the same dollar; none of them own the outcome.
We see a future where a system doesn't just report numbers — it tells you what to do, states how confident it is, and then checks whether it worked. Decisions with memory, not dashboards with opinions.
Niti AI is our contribution: a revenue decision system that keeps score against itself.
Our Mission
We give revenue teams a ranked queue of verified decisions — each one gated by margin and supply, and scored against reality 7, 14 and 30 days later.
What we're building towards
The founding team at Niti AI built software where excellence was non-negotiable. When we saw how many budget and acquisition calls were made on numbers the platforms overclaimed — with no record of what was expected or achieved — we set out to fix it.
We built Niti so teams don't need to become data scientists or wait on engineering. Every metric movement gets a verified explanation, every recommendation gets a number, and every outcome gets measured.
Our mission: turn noisy revenue signal into decisions that are verified before you take them, and scored after you do.
Team
Our Founders
%20--%3e%3csvg%20role='img'%20aria-label='VMware'%20version='1.1'%20id='Layer_1'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20x='0px'%20y='0px'%20viewBox='0%200%20520.2%2079.3'%20style='enable-background:new%200%200%20520.2%2079.3;'%20xml:space='preserve'%3e%3cstyle%20type='text/css'%3e%20.st0{fill:%23000000;}%20%3c/style%3e%3cg%20transform='translate(388.3%20250.9)'%3e%3cpath%20class='st0'%20d='M-165-177.6l-22.8-63.4c-0.3-0.9-0.7-2-0.7-3.1c0-2.7,2.3-5.4,5.7-5.4c2.9,0,4.8,1.9,5.7,4.6l18.9,54.7%20l19-54.8c0.9-2.6,2.6-4.5,5.5-4.5h0.6c3.1,0,4.9,1.9,5.8,4.5l18.9,54.8l19.2-54.9c0.7-2.3,2.3-4.4,5.4-4.4c3.2,0,5.5,2.5,5.5,5.2%20c0,1-0.4,2.2-0.7,3.1l-22.9,63.6c-1.2,3.3-3.5,5.1-6.1,5.1h-0.4c-2.9,0-5.1-1.7-6.1-5.1l-18.7-53.9l-18.9,53.9%20c-1,3.3-3.2,5.1-6.1,5.1h-0.3C-161.5-172.6-163.9-174.3-165-177.6'/%3e%3c/g%3e%3cg%20transform='translate(436.2%20270)'%3e%3cpath%20class='st0'%20d='M-46.9-263c0-3.1,2.5-5.7,5.5-5.7c3.2,0,5.7,2.5,5.7,5.7v12.9c5.5-12.5,17.8-18.4,25.9-18.4%20c3.4,0,5.5,2.5,5.5,5.7c0,3.1-2,5.2-5,5.7c-14.5,1.7-26.5,12.7-26.5,34.3v25.5c0,3.1-2.3,5.7-5.5,5.7c-3.2,0-5.7-2.5-5.7-5.7%20L-46.9-263L-46.9-263z'/%3e%3c/g%3e%3cg%20transform='translate(458.9%20249.2)'%3e%3cpath%20class='st0'%20d='M9.1-170.1c-20.2,0-36.7-15.7-36.7-38.7v-0.3c0-21.4,15-38.7,35.3-38.7c21.8,0,34.2,18,34.2,37.7%20c0,3-2.4,5.2-5.1,5.2h-53.2c1.6,16.1,12.8,25.2,25.9,25.2c9.1,0,15.8-3.6,21.2-8.6c0.9-0.7,1.9-1.3,3.1-1.3c2.7,0,4.8,2.2,4.8,4.8%20c0,1.3-0.6,2.6-1.7,3.6C29.9-174.5,21.7-170.1,9.1-170.1%20M30.9-213.1c-1.1-13.5-8.8-25.3-23.5-25.3c-12.8,0-22.5,10.8-23.9,25.3%20H30.9z'/%3e%3c/g%3e%3cg%20transform='translate(413.4%20255.9)'%3e%3cpath%20class='st0'%20d='M-103.1-200v-0.3c0-15.8,13-24.2,32-24.2c9.6,0,16.4,1.3,23.1,3.2v-2.6c0-13.5-8.3-20.4-22.3-20.4%20c-7.5,0-11.9,1-17.4,3.4c-0.7,0.3-1.4,0.4-2,0.4c-2.6,0-4.9-2.2-4.9-4.8c0-2.3,1-3.7,3.1-4.6c7.4-3.2,12.9-4.3,22.5-4.3%20c10.6,0,18.7,2.7,24.2,8.3c5.1,5.1,7.7,12.3,7.7,21.9v41.4c0,3.2-2.3,5.5-5.4,5.5c-3.2,0-5.3-2.3-5.3-5.2v-7.1%20c-5.2,6.8-13.9,12.9-27.1,12.9C-89-176.6-103.1-184.6-103.1-200%20M-47.9-205.8v-7.2c-5.5-1.6-12.9-3.2-22-3.2%20c-14,0-21.9,6.1-21.9,15.5v0.3c0,9.4,8.7,14.9,18.8,14.9C-59.2-185.5-47.9-193.9-47.9-205.8'/%3e%3c/g%3e%3cg%20transform='translate(329.8%20270.2)'%3e%3cpath%20class='st0'%20d='M-309.3-263.9c-2.5-5.4-8.5-7.8-14.2-5.3c-5.7,2.5-7.8,8.8-5.2,14.2l23.8,51.7c3.7,8.1,7.7,12.3,15.1,12.3%20c7.9,0,11.4-4.6,15.1-12.3c0,0,20.7-45.2,21-45.7c0.2-0.5,0.9-1.9,3-1.9c1.8,0,3.3,1.4,3.3,3.3v44.2c0,6.8,3.8,12.4,11,12.4%20c7.3,0,11.2-5.6,11.2-12.4v-36.2c0-7,5-11.5,11.8-11.5s11.3,4.7,11.3,11.5v36.2c0,6.8,3.8,12.4,11,12.4c7.3,0,11.2-5.6,11.2-12.4%20v-36.2c0-7,5-11.5,11.8-11.5c6.8,0,11.3,4.7,11.3,11.5v36.2c0,6.8,3.8,12.4,11,12.4c7.3,0,11.2-5.6,11.2-12.4v-41.2%20c0-15.1-12.2-25.7-26.8-25.7c-14.6,0-23.8,10.1-23.8,10.1c-4.9-6.3-11.6-10.1-22.9-10.1c-12,0-22.5,10.1-22.5,10.1%20c-4.9-6.3-13.2-10.1-20-10.1c-10.6,0-19,4.7-24.2,16.4l-15.2,35.8L-309.3-263.9z'/%3e%3c/g%3e%3cg%20transform='translate(468.6%20268.9)'%3e%3cpath%20class='st0'%20d='M33.1-258L33.1-258c0-5.1,4.1-9.4,9.3-9.4c5.2,0,9.3,4.2,9.3,9.3v0c0,5.1-4.1,9.3-9.3,9.3%20C37.1-248.8,33.1-253,33.1-258%20M49.8-258.1L49.8-258.1c0-4.2-3.2-7.6-7.5-7.6c-4.2,0-7.5,3.5-7.5,7.6v0c0,4.1,3.2,7.6,7.5,7.6%20C46.6-250.5,49.8-254,49.8-258.1'/%3e%3c/g%3e%3cg%20transform='translate(470.3%20270)'%3e%3cpath%20class='st0'%20d='M37.2-263c0-0.6,0.4-1,1-1h3.1c1.2,0,2.1,0.3,2.6,0.9c0.5,0.5,0.8,1.2,0.8,2v0c0,1.4-0.7,2.3-1.8,2.7l1.4,1.7%20c0.2,0.2,0.3,0.5,0.3,0.8c0,0.5-0.5,0.9-0.9,0.9c-0.4,0-0.7-0.2-1-0.5l-1.9-2.4h-1.6v2c0,0.6-0.4,1-1,1c-0.6,0-1-0.4-1-1L37.2-263%20L37.2-263z%20M41.2-259.6c1,0,1.5-0.5,1.5-1.3v0c0-0.8-0.6-1.3-1.5-1.3h-2v2.6L41.2-259.6L41.2-259.6z'/%3e%3c/g%3e%3c/svg%3e)
%20--%3e%3csvg%20role='img'%20aria-label='VMware'%20version='1.1'%20id='Layer_1'%20xmlns='http://www.w3.org/2000/svg'%20xmlns:xlink='http://www.w3.org/1999/xlink'%20x='0px'%20y='0px'%20viewBox='0%200%20520.2%2079.3'%20style='enable-background:new%200%200%20520.2%2079.3;'%20xml:space='preserve'%3e%3cstyle%20type='text/css'%3e%20.st0{fill:%23FFFFFF;}%20%3c/style%3e%3cg%20transform='translate(388.3%20250.9)'%3e%3cpath%20class='st0'%20d='M-165-177.6l-22.8-63.4c-0.3-0.9-0.7-2-0.7-3.1c0-2.7,2.3-5.4,5.7-5.4c2.9,0,4.8,1.9,5.7,4.6l18.9,54.7%20l19-54.8c0.9-2.6,2.6-4.5,5.5-4.5h0.6c3.1,0,4.9,1.9,5.8,4.5l18.9,54.8l19.2-54.9c0.7-2.3,2.3-4.4,5.4-4.4c3.2,0,5.5,2.5,5.5,5.2%20c0,1-0.4,2.2-0.7,3.1l-22.9,63.6c-1.2,3.3-3.5,5.1-6.1,5.1h-0.4c-2.9,0-5.1-1.7-6.1-5.1l-18.7-53.9l-18.9,53.9%20c-1,3.3-3.2,5.1-6.1,5.1h-0.3C-161.5-172.6-163.9-174.3-165-177.6'/%3e%3c/g%3e%3cg%20transform='translate(436.2%20270)'%3e%3cpath%20class='st0'%20d='M-46.9-263c0-3.1,2.5-5.7,5.5-5.7c3.2,0,5.7,2.5,5.7,5.7v12.9c5.5-12.5,17.8-18.4,25.9-18.4%20c3.4,0,5.5,2.5,5.5,5.7c0,3.1-2,5.2-5,5.7c-14.5,1.7-26.5,12.7-26.5,34.3v25.5c0,3.1-2.3,5.7-5.5,5.7c-3.2,0-5.7-2.5-5.7-5.7%20L-46.9-263L-46.9-263z'/%3e%3c/g%3e%3cg%20transform='translate(458.9%20249.2)'%3e%3cpath%20class='st0'%20d='M9.1-170.1c-20.2,0-36.7-15.7-36.7-38.7v-0.3c0-21.4,15-38.7,35.3-38.7c21.8,0,34.2,18,34.2,37.7%20c0,3-2.4,5.2-5.1,5.2h-53.2c1.6,16.1,12.8,25.2,25.9,25.2c9.1,0,15.8-3.6,21.2-8.6c0.9-0.7,1.9-1.3,3.1-1.3c2.7,0,4.8,2.2,4.8,4.8%20c0,1.3-0.6,2.6-1.7,3.6C29.9-174.5,21.7-170.1,9.1-170.1%20M30.9-213.1c-1.1-13.5-8.8-25.3-23.5-25.3c-12.8,0-22.5,10.8-23.9,25.3%20H30.9z'/%3e%3c/g%3e%3cg%20transform='translate(413.4%20255.9)'%3e%3cpath%20class='st0'%20d='M-103.1-200v-0.3c0-15.8,13-24.2,32-24.2c9.6,0,16.4,1.3,23.1,3.2v-2.6c0-13.5-8.3-20.4-22.3-20.4%20c-7.5,0-11.9,1-17.4,3.4c-0.7,0.3-1.4,0.4-2,0.4c-2.6,0-4.9-2.2-4.9-4.8c0-2.3,1-3.7,3.1-4.6c7.4-3.2,12.9-4.3,22.5-4.3%20c10.6,0,18.7,2.7,24.2,8.3c5.1,5.1,7.7,12.3,7.7,21.9v41.4c0,3.2-2.3,5.5-5.4,5.5c-3.2,0-5.3-2.3-5.3-5.2v-7.1%20c-5.2,6.8-13.9,12.9-27.1,12.9C-89-176.6-103.1-184.6-103.1-200%20M-47.9-205.8v-7.2c-5.5-1.6-12.9-3.2-22-3.2%20c-14,0-21.9,6.1-21.9,15.5v0.3c0,9.4,8.7,14.9,18.8,14.9C-59.2-185.5-47.9-193.9-47.9-205.8'/%3e%3c/g%3e%3cg%20transform='translate(329.8%20270.2)'%3e%3cpath%20class='st0'%20d='M-309.3-263.9c-2.5-5.4-8.5-7.8-14.2-5.3c-5.7,2.5-7.8,8.8-5.2,14.2l23.8,51.7c3.7,8.1,7.7,12.3,15.1,12.3%20c7.9,0,11.4-4.6,15.1-12.3c0,0,20.7-45.2,21-45.7c0.2-0.5,0.9-1.9,3-1.9c1.8,0,3.3,1.4,3.3,3.3v44.2c0,6.8,3.8,12.4,11,12.4%20c7.3,0,11.2-5.6,11.2-12.4v-36.2c0-7,5-11.5,11.8-11.5s11.3,4.7,11.3,11.5v36.2c0,6.8,3.8,12.4,11,12.4c7.3,0,11.2-5.6,11.2-12.4%20v-36.2c0-7,5-11.5,11.8-11.5c6.8,0,11.3,4.7,11.3,11.5v36.2c0,6.8,3.8,12.4,11,12.4c7.3,0,11.2-5.6,11.2-12.4v-41.2%20c0-15.1-12.2-25.7-26.8-25.7c-14.6,0-23.8,10.1-23.8,10.1c-4.9-6.3-11.6-10.1-22.9-10.1c-12,0-22.5,10.1-22.5,10.1%20c-4.9-6.3-13.2-10.1-20-10.1c-10.6,0-19,4.7-24.2,16.4l-15.2,35.8L-309.3-263.9z'/%3e%3c/g%3e%3cg%20transform='translate(468.6%20268.9)'%3e%3cpath%20class='st0'%20d='M33.1-258L33.1-258c0-5.1,4.1-9.4,9.3-9.4c5.2,0,9.3,4.2,9.3,9.3v0c0,5.1-4.1,9.3-9.3,9.3%20C37.1-248.8,33.1-253,33.1-258%20M49.8-258.1L49.8-258.1c0-4.2-3.2-7.6-7.5-7.6c-4.2,0-7.5,3.5-7.5,7.6v0c0,4.1,3.2,7.6,7.5,7.6%20C46.6-250.5,49.8-254,49.8-258.1'/%3e%3c/g%3e%3cg%20transform='translate(470.3%20270)'%3e%3cpath%20class='st0'%20d='M37.2-263c0-0.6,0.4-1,1-1h3.1c1.2,0,2.1,0.3,2.6,0.9c0.5,0.5,0.8,1.2,0.8,2v0c0,1.4-0.7,2.3-1.8,2.7l1.4,1.7%20c0.2,0.2,0.3,0.5,0.3,0.8c0,0.5-0.5,0.9-0.9,0.9c-0.4,0-0.7-0.2-1-0.5l-1.9-2.4h-1.6v2c0,0.6-0.4,1-1,1c-0.6,0-1-0.4-1-1L37.2-263%20L37.2-263z%20M41.2-259.6c1,0,1.5-0.5,1.5-1.3v0c0-0.8-0.6-1.3-1.5-1.3h-2v2.6L41.2-259.6L41.2-259.6z'/%3e%3c/g%3e%3c/svg%3e)
The founding team at Niti AI built software where excellence was non-negotiable — customer-centric products that scaled. When we saw growth and marketing teams drowning in dashboards while churn and discount bleed ate into margins, we set out to build the second brain for retention leaders.
We bring deep experience from high-scale product and data environments. Our focus is clear: automated marketing intelligence that pinpoints leaks and fixes them — so teams stop wasting spend and act on what matters.
Culture
Cultural values that drive us forward
The how — what separates us and makes us who we are. Hover a card to read more.
'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_1530_9508'%20x1='87.0189'%20y1='-0.785171'%20x2='3.08783'%20y2='84.6242'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20offset='0.0509862'%20stop-color='%23FFB6E1'/%3e%3cstop%20offset='1'%20stop-color='%23FBE3EA'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e)
Radical Candor
We are open and transparent in our communication. We always act with empathy.
'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_1530_9526'%20x1='-42.45'%20y1='-21.4202'%20x2='57.18'%20y2='106.09'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%23FFD9A0'/%3e%3cstop%20offset='1'%20stop-color='%23FFF5F1'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e)
Frugality
We constantly find ways to save time, effort and money and do more with less.
'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_1530_9544'%20x1='81.73'%20y1='-0.000249054'%20x2='14.355'%20y2='74.7248'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%23B0B9FF'/%3e%3cstop%20offset='1'%20stop-color='%23E7E9FF'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e)
People matter
Our people and their well-being is paramount, everything pales in comparison.
'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_1544_12107'%20x1='-28'%20y1='-7.08524'%20x2='64.2625'%20y2='76.1023'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%23B0B9FF'/%3e%3cstop%20offset='1'%20stop-color='%23E7E9FF'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e)
Fearless and Agile
We make big bold bets, not afraid of occasional failures. We're doers on a mission!
'%3e%3cpath%20fill-rule='evenodd'%20clip-rule='evenodd'%20d='M29%2053.9848C29.0081%2019.75%2056.7634%20-8.00024%2091%20-8.00024L91%20116C56.7633%20116%2029.0081%2088.2498%2029%2054.0146C28.9919%2088.2498%201.23639%20116%20-33%20116L-33%20-8.00024C1.2364%20-8.00024%2028.9919%2019.75%2029%2053.9848Z'%20fill='url(%23paint0_linear_1530_9580)'/%3e%3c/g%3e%3cdefs%3e%3cfilter%20id='filter0_d_1530_9580'%20x='-37'%20y='-8.00024'%20width='132'%20height='132'%20filterUnits='userSpaceOnUse'%20color-interpolation-filters='sRGB'%3e%3cfeFlood%20flood-opacity='0'%20result='BackgroundImageFix'/%3e%3cfeColorMatrix%20in='SourceAlpha'%20type='matrix'%20values='0%200%200%200%200%200%200%200%200%200%200%200%200%200%200%200%200%200%20127%200'%20result='hardAlpha'/%3e%3cfeOffset%20dy='4'/%3e%3cfeGaussianBlur%20stdDeviation='2'/%3e%3cfeComposite%20in2='hardAlpha'%20operator='out'/%3e%3cfeColorMatrix%20type='matrix'%20values='0%200%200%200%200%200%200%200%200%200%200%200%200%200%200%200%200%200%200.25%200'/%3e%3cfeBlend%20mode='normal'%20in2='BackgroundImageFix'%20result='effect1_dropShadow_1530_9580'/%3e%3cfeBlend%20mode='normal'%20in='SourceGraphic'%20in2='effect1_dropShadow_1530_9580'%20result='shape'/%3e%3c/filter%3e%3clinearGradient%20id='paint0_linear_1530_9580'%20x1='71.16'%20y1='89.6498'%20x2='-0.449998'%20y2='19.2797'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20offset='0.0509862'%20stop-color='%23FFB6E1'/%3e%3cstop%20offset='1'%20stop-color='%23FBE3EA'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e)
Customer first
We obsess over our customers and their experience, this trumps everything.
'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_1530_9594'%20x1='45.5789'%20y1='-18.0002'%20x2='45.5789'%20y2='125'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%23B8DBFC'/%3e%3cstop%20offset='1'%20stop-color='%23F8FBFE'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e)
Ownership
Each one of us is an owner and a leader. We do things with a company first mindset.
The Culture Flywheel
Our values don't just sit on the wall — they create motion, reinforcing each other into a culture stronger than the sum of its parts.
Customer First ensures we always have clarity of purpose
People Matter attracts and nurtures talent who bring their best selves
Ownership means everyone acts like a founder, pushing the company forward
Radical Candor builds trust so we can move fast and align without politics
Frugality keeps us sharp, resourceful, and focused on what truly matters
Fearless and Agile encourages bold bets, experimentation, and constant learning