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Margin Aware Retention

A collection of 2 posts
The ROI of Behavioral AI: How High-Growth D2C Brands Cut Retention Waste by 40%
AI

The ROI of Behavioral AI: How High-Growth D2C Brands Cut Retention Waste by 40%

Your retention budget is bleeding money. If you're running a D2C brand with $10M+ in annual revenue, you're likely spending 20-30% of your marketing budget on retention: and up to 60% of that spend is going to the wrong customers at the wrong time. The math
07 Jan 2026 5 min read
Are You Making These 7 Deadly Retention Mistakes That Kill Your Profit Margins?
Margin Aware Retention

Are You Making These 7 Deadly Retention Mistakes That Kill Your Profit Margins?

The retention crisis is costing businesses more than they realize. While companies obsess over acquisition metrics and customer lifetime value calculations, they're hemorrhaging profit through seven critical retention mistakes that systematically destroy their bottom line. Consider this: acquiring a new customer costs 5-25x more than retaining an existing
10 Dec 2025 5 min read
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