Hyper-Personalization Behavioral AI vs Traditional Segmentation: Which Drives Better ROI in 2026? The data is crystal clear: behavioral AI segmentation delivers 40% higher ROI on paid campaigns and 32% increases in repeat purchases compared to traditional demographic targeting. Yet most brands are still burning budgets on outdated segmentation methods that treat a 25-year-old software engineer the same as a 25-year-old barista simply
Agentic AI Personalization, Margin Protection, and Always-On Feedback: The New AI Retention Playbook (Thought Leadership/X Thread) Let's bust some myths, shall we? The retention game has flipped upside down in 2025, and if you're still thinking "personalization" means slapping someone's first name into an email subject line, you're about to get schooled. Hard. Here's
Customer Lifetime Value Why Shopify RFM Segments Fall Short: And How Niti AI's Rich Segmentation Saves Your Margins I've been watching e-commerce brands burn through margins for three years, convinced their RFM segments were sophisticated enough to prevent over-discounting. Here's what actually drives the problem: RFM tells you what happened, not why it happened: and definitely not what's about to happen. Most
Agentic AI Are You Still Using Basic Customer Segmentation? Why 85% Precision AI Beats Traditional Methods Every Time Picture this: You're still dividing your customers into buckets labeled "Male 25-35" and "Female 40-50" while your competitors are using AI that knows exactly which customer is about to churn, what they'll buy next, and when they're most likely to
Discount Optimization Stop Burning Money on Discounts: 7 Margin-Smart Retention Strategies That Actually Work in 2025 Here's the brutal truth: if you're still throwing discount codes at your customers like confetti, you're basically lighting your profit margins on fire. I get it: discounts feel like the easy button for retention. But guess what? Every business owner and their cousin is
Hyper-Personalization Decoding Swiggy's "Fasting Mode": A Product Manager's Perspective on Hyper-Personalization Swiggy's recent introduction of "Fasting Mode", offers a compelling case study in how cultural sensitivity & hyper-personalization can converge to drive business goals.
